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April 5, 2010 · 11:53 · 4 min

Energy drinks and packaging that sells

  • Are there products where the packaging alone convinces you it is premium?

After a sponsor joke about Red Bull, a host describes failing an acidity test at his wife's chiropractor office and trying to cut back on soda. He and another host describe a rocket-ship-shaped energy drink that tasted like shoe with pomegranate. This launches a discussion of products whose packaging sells them: cold Fuji water, fancy spaghetti-sauce jars versus cheap-looking Ragu, milk in glass bottles, and expensive crackling oat bran in a plain box.

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