A riff on people who call themselves king of something, Smoothie King, banana king, Kaibo King, leads Ben to Google the king of cheese live on air: Dr. M. S. Reddy, chairman of American Dairy and Food Consulting Laboratories. The room debates his nationality from his photo, reads the Urban Dictionary definition of Cheese King, a crown of mozzarella, cheddar, and Swiss, finds a 1950s Milton Bradley board game called King of the Cheese, and fails to load kingcheese.com. They task the Foust ladies with researching the Cheese King for the next show.