The medium is the message

• Is it incumbent upon the church to hitch itself to the fastest media wagon?

Jay joins an extended discussion of Marshall McLuhan's line that the medium is the message: once the church ties itself to a platform like DirecTV or Facebook, it encourages people to use that medium for everything else on it too. The hosts debate whether the church must hitch to the fastest wagon, the reality that on social media you are the product choosing which pharaoh to serve, phone trees as the low-tech alternative, and Rod Dreher's The Benedict Option as a parallel question of how much to ride the surrounding culture's wave. Jay's touchstone is 'by their fruits you shall know them,' applied to computers as well as people, while a host counters that real-life crisis, not the internet, is where people become ready to talk about Jesus.