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Hard question May 16, 2022 · 7:18 · 11 min

Should churches count? Data, demographics, and ministry

  • Should churches survey, count, and steer ministry by data?

The survey sparks a long reflection on whether churches should spend resources surveying, counting, and marketing. One host argues modern brains want more data for everything except God work — God counts hairs, so counting feels useless; another agrees resources are better spent locally, trusting God with the next street over. Dan (addressed by name on-air) recounts a demographic study his church did years ago that drove some felt-needs teaching but never moved the needle on attendance, and how music-style shifts in the late 80s and 90s were data-adjacent. The landing: react to what's in front of you, adapt where the gospel isn't connecting, and decide whether listening for the Holy Spirit or paid data should steer the preaching.

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