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October 3, 2022 · 1:18:24 · 3 min

'Don't go it alone' is a campaign pitch

The article's final point, 'don't go it alone,' turns out to be a pitch for the He Gets Us campaign — 'the biggest Jesus campaign ever' with millions of YouTube views. The hosts push back on the art of church growth as a time-tested plan: God wrote 66 books and doesn't need a consultant with a tablet, skinny jeans, and a national ad buy to create another service.

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