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Hard question January 9, 2023 · 30:51 · 14 min

The He Gets Us campaign: "I hate this"

  • Is the He Gets Us $100M ad campaign good evangelism?

Ben reads from the article on the $100M He Gets Us Christian ad campaign (TV, online, billboards targeting millennials and Gen Z, funded by wealthy anonymous families). The hosts reject it: when you chase culture, culture sets the standard and Jesus "plays cleanup"; leading with relatability and two steps back from the gospel wastes the money because people feel bait-and-switched. Counterpoints offered in the discussion: Paul at the Areopagus contextualizing, Hebrews 4's sympathetic-but-still-high priest, and that any billboard competes only for information, which is fine. The room lands on: nobody wants another human as their god; people want a God who pulls them out of the mess, not a buddy who says "we're screwed together"; the choice is between a support group and reconciliation. Comedy: Nathaniel is one of the donor families (for the tax deduction), and a push for 500th-episode listener feedback plus a poll on whether Mike is a vest man.

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