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Interview October 11, 2010 · 46:10 · 12 min

What If interview: funding, media, anonymity, and the future

Brian details the funding model (tiered membership fees plus $2,000 held back per church for serve day) and a volunteer-built Craigslist-style project database; one serve day turned $20,000 into an estimated $60,000 in goods and services. The organization deliberately shuns media coverage, and volunteers serve under the local mission's name, not their own church's. Brian muses that exponential growth could theoretically involve all 3,000 Kansas City churches within eight years.

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