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June 19, 2017 · 10:50 · 3 min

Outrage articles exist for clicks, not converts

Discussion turns to why such an article exists: not to change minds but to generate hits and clicks, which translate into ad revenue. The hosts walk through the ad economics — a site boasting 10 million hits when most readers disagree with the article — and note the actual ads served on the page, including bookstore.com and the article author's own children's book, The Adventures of Rumple Pimple. The in-studio guest adds that people are drawn to the wrong thing for lack of information, like sheep following.

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