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Interview March 9, 2020 · 16:03 · 6 min

Why Blake started BLDR

  • Can a T-shirt start a real gospel conversation?

Asked what moment led him to start the line, the guest explains his designer's frustration: cheesy in-your-face shirts turn people away, many Christian brands are made for profit by non-believers, and he wanted his gifts to serve the gospel. His earlier brand Tetelestai became BLDR, short for birth, life, death, resurrection, designed so the acronym itself starts a conversation.

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