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Game December 27, 2010 · 1:30:14 · 6 min

Non-biblical signs: the second-coming jewelry sale

  • If you believe the end is near, why sell jewelry at all?

Larry Falter of Superior's Limited Jewelers ran a TV ad blending a storewide sale with his belief that Jesus' return is near ('the end is near, so prices are low'). The hosts debate the logic, quote his ethical-obligations-to-creditors defense for not giving the jewelry away, and the chat flags storing up earthly treasures.

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