Skip to content
October 5, 2020 · 4:43 · 6 min

Your memory is lying to you: the Toyota story

  • Can we trust our memories of what we experienced?

A host recounts podcast episodes about the unreliability of memory, starting with the Toyota unintended-acceleration scare: black-box data showed panicked drivers pressing the accelerator while convinced they were on the brake, Car and Driver could not reproduce a failure, and Toyota still lost billions to fines and a recall. The takeaway is that the media narrative stuck because people did not want to believe human error was the cause.

More on Media

Now playing
0:00 0:00