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Dear LFTP August 25, 2014 · 44:16 · 5 min

Dear LFTP: the baking-extract recipe secret

  • How do I decline to share my baking-extract recipe with customers without seeming rude or hurting future sales?

A home-based baker selling extracts at the farmer's market does not want to reveal her time-consuming, expensive process when customers ask how she makes them. The hosts brainstorm witty deflections — 'secret family recipe,' claiming to be a wizard, '90% ingredients, 10% love, 5% magic' — and run a round where each must produce one folksy line. The Secular answer: smile and say that would be giving away trade secrets, but you can share one — you make them all with love.

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